Browsing Recerca by Subject "65"
Now showing items 141-160 of 162
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(Tele)visiones del futuro. O de cómo los medios colonizaron el cuerpo
(Trípodos, núm. 21, 2007, 2007)Like it or not, we are witnessing a process of media socialization without precedent in the history of communication. Programming is now the filling necessary for the real proprietor of television, the ... -
Telebasura y publicidad
(Trípodos, núm. 21, 2007, 2007)What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the ... -
Teleindignidad, o el cadalso electrónico
(Trípodos, núm. 21, 2007, 2007)Television has created a territory of impunity at the margins of society, of any society. Television admits and transmits behaviours that we would not tolerate except on screen. As an electronic socializing ... -
Televisión e independentismo en Cataluña. Exposición selectiva de los televidentes catalanes durante el proceso independentista (2015-2020)
(Revista española de investigaciones sociológicas (REIS), núm. 181, 2023, 2023)La teoría de la exposición selectiva sostiene que los individuos tienden a informarse a través de aquellos medios que coinciden con sus convicciones. La presente investigación examina la exposición ... -
Tendencias en formatos publicitarios en la programación televisiva
(Estudios sobre el mensaje periodístico, vol. 26, núm. 2, 2020, 2020)La evolución de la televisión está provocando cambios en los formatos publicitarios incorporados al medio. El sector publicitario se halla inmerso en un período de cambio en diversos sentidos, desde el ... -
The Excellence Study in Internal Public Relations, An International Paradigm
(Trípodos, núm. 24, 2009, 2009)L’article mostra com els indicadors de l’estudi d’Excel·lència són necessaris per tal de desenvolupar els elements clau de les relacions públiques internes i per ajudar a establir una identitat i una ... -
The function of internal communication during the COVID-19 health crisis: trans-formation or transubstantiation?
(Anàlisi. Quaderns de comunicació i cultura, vol. 67, 2022, 2022)To find out whether the role of internal communication was transformed or transubstan-tiated as a result of the situation caused by the COVID-19 health crisis, a series of struc-tured interviews with ... -
The health crisis on Instagram: how the media are building their agenda on the visual social network during the COVID-19 pandemic
(Trípodos, vol. 1, núm. 47, 2020, 2020)Over the last decade social networks have become important channels for the media to publish information and communicate with their younger audiences, with Instagram recently becoming the most popular ... -
The Impact of Audience Measurement Institutions on Local Media. Study of the Catalonian Case
(Trípodos, núm. 46, 2020, 2020)This paper describes the changes in au-dience data concerning newspapers and magazines that are part of the Cataloni-an Association of Local Press —ACPC—, resulting from the transformation of the ... -
The impact of state legitimacy on entrepreneurial activity
(International Entrepreneurship and Management Journal, 4 January 2021, 2021)The purpose of this research is to analyze the influence of the state legitimacy on of the different countries’ entrepreneurial activity’s development, the opportunities’ perception and the entrepreneurship’s ... -
The Inclusionary populist communication style on Facebook: the case of Ada Colau in Barcelona
(Communication & Society, vol. 33, núm. 2, 2020, 2020)Communication is one of the core elements of populism, especially in social media. Through such digital platforms, political leaders can communicate directly with citizens and build both their discourse ... -
The Pro-Independence Movement in Catalonia: Impact on the International Agenda and Media Pluralism
(Susana Belenguer, Nicola Brady. Pulling Together or Pulling Apart?, 2019)This chapter analyses the media coverage of the Catalan pro-independence movement, focusing on its impact on the media agenda and on the pluralism of the coverage. Adopting both a quantitative and ... -
The SDGs in the EU Cultural Policies: an institutional communication perspective
(Communication & Society, 2022, 35(4), 117-131, 2022)The main goal of this research is to analyze the experts’ opinions on cultural sustainability and the importance of sustainable development in the EU cultural policies. Besides, the research analyses ... -
Tracking the behavior of players in a cost accounting simulation and identifying work patterns
(Procedia - Social and Behavioral Sciences Vol.182 (2015), p.203-212, 2015-05-13)This paper summarizes the results of using two Excel-based simulations run on a cost accounting course to instruct about the contribution margin. Students’ learning has been assessed using achievement ... -
Tracking the behavior of players in a finance simulation and identifying work patterns
(Procedia - Social and Behavioral Sciences vol.182 (2015) p.197 – 202, 2015-05-13)This paper summarizes the results of using an Excel-based simulation run on a finance course. The activity intends to instruct the students that firms with a negative cash cycle and with negative working ... -
Transformación digital de las agencias de relaciones públicas y comunicación españolas
(El Profesional de la Información, vol. 29, núm. 3, 2020, 2020)Se analiza el grado de madurez en la transformación digital de las agencias de Relaciones Públicas y Comunicación españolas asociadas a la Asociación de Directivos de Comunicación (Dircom), mediante el ... -
Transformación digital de los departamentos de relaciones públicas y comunicación de una muestra de empresas españolas
(Revista de Comunicación, vol. 19, núm. 1, 2020, 2020)El objetivo de este artículo es analizar el grado de madurez en la transformación digital de los departamentos de relaciones públicas y comunicación de las empresas de mayor facturación españolas asociadas ... -
Utilidad, reputación online e intención de uso de cuatro plataformas de economía colaborativa. Modelo de análisis multivariante (anova). Alojarse, viajar, comer y experimentar. Comparación de Airbnb, Blablacar, Eatwith y Trip4Real
(CIRIEC-España, revista de economía pública, social y cooperativa, núm. 105, 2022, 2022)La economía colaborativa relacionada con el transporte de personas, el alojamiento, la comida y la vivencia de experiencias muestra gran relevancia en el sector del turismo. El objetivo de esta investigación ... -
Vertical study of online reputation tools to measure public relations and communication activity
(Miguel Hernández Communication Journal, vol. 14, núm. 2, 2023, 2023)Introduction: Since the 1960s the inte-rest in measuring the function of public relations and corporate communication has noticeably increased, thus the emer-gence of proposals for ... -
When less is more? Resources richness influence on the value creation strategies for new technology-based ventures
(2015-08)This article studies whether resource positions have an influence in the early value creation efforts of technology-based ventures. We complement the resource-based view expectation on the positive ...