Browsing Articles publicats en revistes by Subject "ASMR"

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    • Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising 

      mavrommatis, Alexis; Cohen, Justin; Sands, Sean; Campbell, Colin (Journal of Retailing and Consumer Services, 2024)
      This paper investigates the influence of Autonomous Sensory Meridian Response (ASMR) elements in advertising on consumer attitudes. Through three experimental studies, we assess the impact of ASMR on ...