Browsing Articles publicats en revistes by Subject "AI adoption"
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Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce
(Electronic Commerce Research, Vol. 26(2), 2026-04)The rapid emergence of Generative AI (GAI) in recent years, coupled with its potential to revolutionize a vast array of industries, functions, and tasks, has led to an increasing number of companies—including ...
