Now showing items 1-20 of 287

    • Incidencia de los estilos de vida en la publicidad y el marketing 

      Pérez Navarro, Pilar,; Solanas García, Isabel (Trípodos, núm. 18, 2006, 2006)
      In recent decades, the concept of life-style has been an object of interest for advertising and marketing because of its intimate relationship with the buying behavior and consumption of individuals. ...
    • Les cartes al director són cartes privades 

      Pastor Pérez, Lluís (Trípodos, núm. 19, 2006, 2006)
      This article attempts to give the lie to one of the funda mental prejudices held about the letters to the editor throughout the decades in the manuals of journalism. This misperception states that the ...
    • Retòrica i publicitat. Apunts sobre criteris comuns 

      Altarriba Sensada, Miquel (Trípodos, núm. 18, 2006, 2006)
      Aristotelian pragmatics recommends that, in the exordia, one should expose the facts, while in the epilogue, one should summarize the arguments. Here we can recognize tools that are clearly those of ...
    • (In)justicia digital 

      Micó, Josep-Lluís (Trípodos, núm. 19, 2006, 2006)
      When courts administer justice, they are making decisions of a political nature. The sentences pronounced by judges and magistrates help to configure the framework of harmonious coexistence en the society ...
    • Publicitat i contracultura 

      Sabaté López, Joan; Rom Rodríguez, Josep A. (Trípodos, núm. 18, 2006, 2006)
      Des del naixement dels moviments avantguardistes del segle XX, entre les avantguardes i la publicitat hi va haver una fructífera influència mútua. És evident que les avantguardes tenen una necessitat ...
    • “Match Point” i la filosofia de primers de segle 

      Tresserras Majó, Miquel, (Trípodos, núm. 19, 2006, 2006)
      In the hands of certain ‘auteurs’ such as Bresson, Passolini, Allen, Lynch or Von Trier, the cinema addressed to the public at large presents stories from which topics emerge which are raised above ...
    • La música en los estudios de Comunicación Audiovisual. Prospecciones y estado de la cuestión 

      Radigales, Jaume; Fraile Prieto, Teresa (Trípodos, núm. 19, 2006, 2006)
      Researches about communication can’t deny music, from sociologist, anthopological or aesthetics perspectives, above all because audio-visual means serve to spread of musical products in the context of ...
    • De l’auge de la història com a notícia 

      Peralta Mas, Miquel, (Trípodos, núm. 18, 2006, 2006)
      This articles seeks reasons to explain the unusually high number of historical programs, particularly about the history of catalonia, in the mass media. It attempts to demonstrate that there are specific ...
    • Eugeni Xammar: un superperiodista sobrevolant el futur 

      Canosa, Francesc, (Trípodos, núm. 20, 2007, 2006)
      Eugeni Xammar is the most international journalist that Catalonia has ever had. He lived a good part of his life abroad working for all kinds of mass media and political entities. War correspondent ...
    • La sombra de una d(e)uda: publicitarios y cineastas 

      de Felipe Allué, Fernando, (Trípodos, núm. 18, 2006, 2006)
      Parallel in time though always tending towards esthetic convergence and narrative hybridization, the history of the cinema and the history of advertising continue, against all predictions, to mutually ...
    • La tematització i personalització de la informació digitalitzada i el seu impacte en la formació d’opinió pública 

      Alvaro Vidal, Francesc Marc; Sáez Mateu, Ferran; Risquete, Jaume; Carbonell Abelló, Josep Maria (Trípodos, núm. 18, 2006, 2006)
      The social, cultural and political impact of the process of topicalization and personalization of digitalized information constitutes, in itself, a serious methodological problem, given the enormous ...
    • La escala de comunidad en los medios de comunicación 

      Pastor Pérez, Lluís (Trípodos, núm. 21, 2007, 2007)
      This article shows the results of the analysis of 1.636 letters to the editor published in reference journals in Spain (El Paísand ABC), France (Le Monde and Le Figaro), Great ...
    • Entre somriures i plors: apunts per a un context de la premsa catalana moderna (1890-1936) 

      Geli, Carles (Trípodos, núm. 20, 2007, 2007)
      Between 1890 and 1936, Catalonia was able to put its journalism at practically the same height as those of the great Western powers. The change is parallel to the transformation of the Catalan society ...
    • La metamediación: el primer paso para una gestión de las audiencias 

      Pastor Pérez, Lluís (Trípodos, núm. 20, 2007, 2007)
      The mass communication media have traditionally mediated between their news sources and their audience or readership. The public in this paradigm has assumed an ever more passive role. The new communication ...
    • (Tele)visiones del futuro. O de cómo los medios colonizaron el cuerpo 

      Gómez, Iván (Trípodos, núm. 21, 2007, 2007)
      Like it or not, we are witnessing a process of media socialization without precedent in the history of communication. Programming is now the filling necessary for the real proprietor of television, the ...
    • Pedagogia i ciutat en el “Glosari” de Xènius 

      Tresserras i Majó, Miquel, (Trípodos, núm. 20, 2007, 2007)
      The magic word in ethics at the beginning of the 19th century was intervention. The society of the century that had just begun was to change radically thanks to the actions of journalists, teachers, ...
    • L’opinió pública a la societat de la teleporqueria 

      Toutain, Ferran (Trípodos, núm. 21, 2007, 2007)
      The expression “trash TV” is commonly used in reference to a kind of TV program strongly characterized by sensationalism, manipulation of facts and bad taste. No matter how suitable that label is, it ...
    • Sonidos para un fin de siglo. La (de)construcción musical en la Viena de Klimt 

      Radigales, Jaume (Trípodos, núm. 21, 2007, 2007)
      The known as “Finis Austriae” got its reply/response in various fields of art and thought, as a sample/token/sign of the last modernity. The suggested project is based on music from that period, as an ...
    • Influència i compromís en Gaziel 

      Alvaro Vidal, Francesc Marc (Trípodos, núm. 20, 2007, 2007)
      The journalist Agustí Calvet, Gaziel, became the principal source of intellectual orientation of the Catalan bourgeoisie in the 1930s. In the light of the role of this elite group during the Spanish ...
    • El Montaigne de Pla: del “moralisme” clàssic al periodisme modern 

      Sáez Mateu, Ferran (Trípodos, núm. 20, 2007, 2007)
      The current concept of “moralism”, or even of the term “moral”, has undergone a complex semantic evolution which started in the dying moments of the ancient world and continues today. The turning point ...