Browsing Facultat de Comunicació i Relacions Internacionals Blanquerna by Title
Now showing items 261-280 of 332
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Retòrica i publicitat. Apunts sobre criteris comuns
(Trípodos, núm. 18, 2006, 2006)Aristotelian pragmatics recommends that, in the exordia, one should expose the facts, while in the epilogue, one should summarize the arguments. Here we can recognize tools that are clearly those of ... -
Role of New Opinion Leaders on Social Media in Political and Religious Polarization (Jordanian case study)
(Lebanese Science Journal, vol. 21, núm. 2, 2020, 2020)Social media brings to the fore new opinion leaders. Due to their supposed role in public debate as well as persuasion and promotion of opinions and new behaviours among users of such networks, they ... -
Els rols de la metàfora en la divulgació científica
(Trípodos, núm. 22, 2008, 2008)In this article we analyze in a succinct way the different roles that metaphor can play in relation to the processes of the popularization of science. One is as a rhetorical mechanism similar to that ... -
Sexismo en la publicidad televisiva: análisis comparativo entre 2018-2022
(Razón y palabra, vol. 26, núm. 115, 2022, 2022)El sexismo en la publicidad televisiva es un objeto de estudio analizado especialmente en los últimos años a causa de su impacto en la sociedad. Se han llevado a cabo actividades diversas para cambiar ... -
Silenciando las armas: condiciones para transformar la violencia armada en África
(Anuario Internacional CIDOB, 2020, 2020) -
Sistema de autorregulación publicitaria: del compromiso ético al control efectivo de la publicidad en España
(El Profesional de la Información, vol. 26, núm. 2, 2017, 2017)La publicidad es una actividad tradicionalmente cuestionada, tanto desde el punto de vista ético como legal. Este artículo analiza el compromiso ético de la industria publicitaria mediante el estudio ... -
Slow religion: literary journalism as a tool for interreligious dialogue
(Religions, vol. 10, núm. 8, 2019, 2019)Intercultural and interfaith dialogue is one of the challenges faced by society. In a world marked by globalisation, digitisation, and migratory movements, the media is the agora for people of different ... -
Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers
(Sustainability, vol. 12, núm. 4, 2020, 2020)Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their ... -
Social Responsibility: A Tool for Legitimation in Spanish Universities’ Strategic Plans
(Trípodos, núm. 42, 2018, 2018)The mission of universities is not limited to creating and transferring knowledge. Nowadays, universities have the responsibility of working towards the improvement of people’s lives and solving ... -
La sombra de una d(e)uda: publicitarios y cineastas
(Trípodos, núm. 18, 2006, 2006)Parallel in time though always tending towards esthetic convergence and narrative hybridization, the history of the cinema and the history of advertising continue, against all predictions, to mutually ... -
Sonidos para un fin de siglo. La (de)construcción musical en la Viena de Klimt
(Trípodos, núm. 21, 2007, 2007)The known as “Finis Austriae” got its reply/response in various fields of art and thought, as a sample/token/sign of the last modernity. The suggested project is based on music from that period, as an ... -
Els spin doctors: quan el control del relat als mèdia esdevé el gran objectiu polític
(Trípodos, núm. 25, 2009, 2009)In a society which grows and develops in an audiovisual key, the language of the media conditions our perception of reality which we increasingly know in an indirect way. In this context, politics adapts ... -
‘Still disappeared’: reconstructing the 1990 ‘truth commission’ in Nepal
(Contemporary South Asia, 30 Jun 2022, 2022)Experts agree that in 1990, Nepal established a truth commission to investigate disappearances that allegedly happened between 1960 and 1990. Little is known about this truth-seeking mechanism. Most of ... -
Suena bien, pero no potencia adecuadamente el concepto ni el sentimiento. La música en la publicidad española
(Trípodos, núm. 26, 2010, 2010)Advertisers and Agencies prefer commercial music in Spanish spots. There are only a few original soundtracks, and they all seem to sound the same. An investigation of coincidences and creative solutions ... -
La superficie: vivir entre pantallas
(2018) -
Surveillance, Security, and Neo-noir Film: Spike Lee’s ‘Inside Man’ As a 9/11 Counter-narrative
(Trípodos, núm. 51, 2021, 2021)After the 9/11 terrorist attacks of 2001, a patriotic narrative permeated all aspects of US society. Planned and executed by the George W. Bush administration and reproduced by the media and by other ... -
Suspense mechanics in narrative video games
(International Journal of Film and Media Arts, vol. 2, núm. 2, 2017, 2017)We put forward a suitable analytical model for studying suspense in video games. This model is based on the analysis of perspective, focalization and the figure of the implied player, which is fundamental ... -
Technology, Audio-visual Adaptation and Cultural Re-education of Opera
(Trípodos, núm. 51, 2021, 2021)Considering the various uses that cinema has made of opera, this paper focusses on the new exhibitive and distributive mediums of musical theatre on the big screen today. This ranges from live broadcasts ... -
(Tele)visiones del futuro. O de cómo los medios colonizaron el cuerpo
(Trípodos, núm. 21, 2007, 2007)Like it or not, we are witnessing a process of media socialization without precedent in the history of communication. Programming is now the filling necessary for the real proprietor of television, the ... -
Telebasura y publicidad
(Trípodos, núm. 21, 2007, 2007)What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the ...