Suena bien, pero no potencia adecuadamente el concepto ni el sentimiento. La música en la publicidad española

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Author
Wakefield, Richard
Other authors
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
Publication date
2010
URI http://hdl.handle.net/20.500.14342/590
Abstract
Advertisers and Agencies prefer commercial music in Spanish spots. There are only a few original soundtracks, and they all seem to sound the same. An investigation of coincidences and creative solutions to connect with targets.
Document Type
Article
Published version
Language
Castellano
Subject (CDU)
65 - Communication and transport industries. Accountancy. Business management. Public relations
Keywords
Música
Publicitat
Pages
14 p.
Publisher
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
Is part of
Trípodos, núm. 26, 2010
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