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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorPérez Navarro, Pilar,
dc.contributor.authorSolanas García, Isabel
dc.date.accessioned2019-05-02T17:37:05Z
dc.date.accessioned2023-07-12T10:34:26Z
dc.date.available2019-05-02T17:37:05Z
dc.date.available2023-07-12T10:34:26Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.14342/569
dc.description.abstractIn recent decades, the concept of life-style has been an object of interest for advertising and marketing because of its intimate relationship with the buying behavior and consumption of individuals. The observation of the consumer based on his or her grouping into defined typologies based on life-style leads us to the analysis of multiple variables, among which, notably, are the notions of attitudes and values. The introduction of values into the definition of typologies adds a new dimension to the consideration of the consumer and with it the elaboration of strategies of brand communication. However, the definition of these typologies, the study of their behavior and evolution, must be considered within the framework of the study of social trends and the way in which these trends affect across the board the buying behavior and consumption of the individuals which make up these different groups.eng
dc.format.extent16 p.cat
dc.language.isospacat
dc.publisherUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquernacat
dc.relation.ispartofTrípodos, núm. 18, 2006cat
dc.rights© Facultat de Comunicació i Relacions Internacionals Blanquerna-URL. Tots els drets reservats.
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherPublicitatcat
dc.subject.otherMàrquetingcat
dc.subject.otherEstil de vidacat
dc.titleIncidencia de los estilos de vida en la publicidad y el marketingcat
dc.typeinfo:eu-repo/semantics/articlecat
dc.typeinfo:eu-repo/semantics/publishedVersioncat
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapcat


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