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Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement
| dc.contributor | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | |
| dc.contributor.author | Krtolica-Lukic, Aleksandra | |
| dc.contributor.author | Polo López, Marc | |
| dc.contributor.author | Ramirez-Pages, Alba | |
| dc.date.accessioned | 2025-10-10T15:06:40Z | |
| dc.date.issued | 2024 | |
| dc.identifier.isbn | 9789819715510 | ca |
| dc.identifier.uri | http://hdl.handle.net/20.500.14342/5590 | |
| dc.format.extent | 16 p. | ca |
| dc.language.iso | eng | ca |
| dc.publisher | Springer Nature Singapore | ca |
| dc.relation.ispartof | Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386 | ca |
| dc.rights | © Springer Nature. Tots els drets reservats | ca |
| dc.subject.other | Màrqueting | ca |
| dc.title | Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement | ca |
| dc.type | info:eu-repo/semantics/bookPart | ca |
| dc.rights.accessLevel | info:eu-repo/semantics/embargoedAccess | |
| dc.date.embargoEnd | 9999-01-01 | |
| dc.embargo.terms | forever | ca |
| dc.identifier.doi | https://doi.org/10.1007/978-981-97-1552-7_23 | ca |
| dc.description.version | info:eu-repo/semantics/publishedVersion | ca |
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