Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement
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Publication date
2024ISBN
9789819715510
Document Type
Chapter or part of a book
Document version
Published version
Language
English
Keywords
Pages
16 p.
Publisher
Springer Nature Singapore
Is part of
Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386
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