Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement

dc.contributor	Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.author	Krtolica-Lukic, Aleksandra
dc.contributor.author	Polo López, Marc
dc.contributor.author	Ramirez-Pages, Alba
dc.date.accessioned	2025-10-10T15:06:40Z
dc.date.issued	2024
dc.identifier.isbn	9789819715510	ca
dc.identifier.uri	http://hdl.handle.net/20.500.14342/5590
dc.format.extent	16 p.	ca
dc.language.iso	eng	ca
dc.publisher	Springer Nature Singapore	ca
dc.relation.ispartof	Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386	ca
dc.rights	© Springer Nature. Tots els drets reservats	ca
dc.subject.other	Màrqueting	ca
dc.title	Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement	ca
dc.type	info:eu-repo/semantics/bookPart	ca
dc.rights.accessLevel	info:eu-repo/semantics/embargoedAccess
dc.date.embargoEnd	9999-01-01
dc.embargo.terms	forever	ca
dc.identifier.doi	https://doi.org/10.1007/978-981-97-1552-7_23	ca
dc.description.version	info:eu-repo/semantics/publishedVersion	ca

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