Browsing Contribucions a congressos by Author "Universitat Ramon Llull. Esade"
Now showing items 1-4 of 4
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Analysis of social media platforms and their potential value for the tourism industry
Valls, Josep-Francesc; Ouro, Alfredo; Freund, Daniela; Andrade Suárez, María José (2012) -
Comparative analysis of Spanish tourist websites
Valls, Josep-Francesc; Sureda, Joan; Ouro, Alfredo; Barroeta, Irupé; Freund, Daniela (2010)An analysis of the 430 hotel, tourist destination, travel agency, transport, restaurant and leisure activity websites offers a clear view of the communicative behaviour of Spanish tourism companies in ... -
Determining service quality management in small rural hotels in Catalonia using a qualitative optimization process
Santomà Vicens, Ricard; Vila, Mar; Rovira, Xavi; Batallé, Pere (2010-10)Today no one disputes that the service quality has become a market requirement in the hotel sector. Under this line, there has been some research, mainly focused on customer feedback with little ... -
Hybrid consumption behaviour in Spanish tourists
Valls, Josep-Francesc; Sureda, Joan; Andrade Suárez, María José; Freund, Daniela (2011)The economic crisis has led to increased demand for low prices. In spite of this general trend, different price sensitivities continue to coexist among tourists. As a result, it is important to note ...