Browsing Contribucions a congressos by Subject "Màrqueting"
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Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement
(Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386, 2024)