Articles publicats en revistes: Enviaments recents
Ara mostrant els elements 121-140 de 324
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Nuevas tendencias en la comunicación de los programas de marketing con causa en España
(Trípodos, núm. 28, 2011, 2011)The communication strategies of programs of cause-related marketing have improved substantially in recent years, moving from simple communication tactics or actions towards the beginnings of genuine ... -
Suena bien, pero no potencia adecuadamente el concepto ni el sentimiento. La música en la publicidad española
(Trípodos, núm. 26, 2010, 2010)Advertisers and Agencies prefer commercial music in Spanish spots. There are only a few original soundtracks, and they all seem to sound the same. An investigation of coincidences and creative solutions ... -
Neurociencias y estrategia publicitaria: redefiniendo el rol del inconsciente
(Trípodos, núm. 28, 2011, 2011)This paper reviews and questions the usually negative perception of the relationship between the unconsciousand advertising. The objective is to acknowledge the relevance of the unconscious in the ... -
La escala de comunidad en los medios de comunicación
(Trípodos, núm. 21, 2007, 2007)This article shows the results of the analysis of 1.636 letters to the editor published in reference journals in Spain (El Paísand ABC), France (Le Monde and Le Figaro), Great ... -
La metamediación: el primer paso para una gestión de las audiencias
(Trípodos, núm. 20, 2007, 2007)The mass communication media have traditionally mediated between their news sources and their audience or readership. The public in this paradigm has assumed an ever more passive role. The new communication ... -
Una mirada al consumidor de hoy (y de mañana) desde la publicidad
(Trípodos, núm. 28, 2011, 2011)The consumer, the object and target of today’s advertising, has become the center of all of company communication strategies. His or her participation, opinions and, thus, influence is being strongly ... -
Entre somriures i plors: apunts per a un context de la premsa catalana moderna (1890-1936)
(Trípodos, núm. 20, 2007, 2007)Between 1890 and 1936, Catalonia was able to put its journalism at practically the same height as those of the great Western powers. The change is parallel to the transformation of the Catalan society ... -
Ultra-Processed Foods in University Students: Implementing Nutri-Score to Make Healthy Choices
(Healthcare, vol. 10, núm. 984, 2022, 2022)Going to university means that many students assume, for the first time, responsibilities associated with living outside the family group, such as controlling eating habits. A survey was conducted among ... -
¿De qué me sirven los YouTubers e Instagramers? Preferencias de los adolescentes en España
(ICONO 14. Revista Científica De Comunicación Y Tecnologías Emergentes, vol. 20, núm. 2, 2022, 2022)En el actual ecosistema digital, los contenidos y prácticas que generan redes sociales comoYouTube o Instagram han facilitado la emergencia de un tipo de influencer o (micro)celebridad que,además de ... -
Desorden informativo en la UE: construyendo una respuesta normativa
(Revista CIDOB d’Afers Internacionals, núm. 131, 2022, 2022)La desinformación se combate de manera multilateral y desde la multiplicidad de herramientas: plataformas tecnológicas, políticas nacionales, medios de comunicación y plataformas de verificación. A ... -
Incomunicados: aislamiento espiritual en Dostoievski y su eco en la narrativa de Carson McCullers
(Pensamiento: revista de investigación e información filosófica, vol. 78, núm. 297, 2022, 2022)Fiodor Dostoievski (1821-1881) rasga el alma humana hasta dejarla herida por el sufrimien-to, la culpa y el aislamiento. Y, sin embargo, la derrota no gana la batalla. La escritora sureña estadou-nidense ... -
Typing my Religion. Digital use of religious webs and apps by adolescents and youth for religious and interreligious dialogue
(Church, Communication and Culture, vol. 2, núm. 2, 2017, 2017)With 13 religions, 8061 religious centers, 2 million of young people, Catalonia accommodates a wide range of religions. Almost 90% of people own digital devices. In this framework, we aim to study the ... -
Suspense mechanics in narrative video games
(International Journal of Film and Media Arts, vol. 2, núm. 2, 2017, 2017)We put forward a suitable analytical model for studying suspense in video games. This model is based on the analysis of perspective, focalization and the figure of the implied player, which is fundamental ... -
Narrative time in video games and films: from loop to travel in time
(Game. The Italian Journal of Game Studies, núm. 4, 2015, 2015)Within the broad framework of audiovisual theories, this paper deals with the analysis of narrative time in video games. Starting with the concept of participation time, which is taken from the interactive ... -
El valor de los paradigmas de la historia del arte en la práctica del diseño gráfico
(Grafica. Documents de disseny gràfic, vol. 5, núm. 10, 2017, 2017)En este trabajo tratamos de descubrir si el conocimiento de la historia del arte resulta útil a los diseñadores. Creemos interesante saber si la investigación que proponemos armoniza con las necesidades ... -
Género y cultura global en el videojuego español
(Pasavento. Revista de Estudios Hispánicos, vol. 1, núm. 2, 2013, 2013)Nuestro objetivo es poder definir mejor el algo difuso ámbito de los videojuegos a través de sus géneros. Compararemos distintas aproximaciones teóricas a este tema para proponer una aportación sintética, ... -
El reto de la responsabilidad del diseño
(Grafica. Documents de disseny gràfic, vol. 4, núm. 7, 2016, 2016) -
Media Speech on Atheism a Study Case in Arabic Channels’ Talk Shows
(International Journal of Social Sciences: Current and Future Research Trends, vol. 12, núm. 1, 2021, 2021)Despite that atheism phenomenon or the denial of the existence of God is not new in Arab Islamic history, many atheist groups and movements were elevated in more than one era in the Islamic times, ... -
Whose Peace? Grappling with Local Ownership in Sierra Leone
(Peace and Conflict Studies, 2022, vol. 28, núm. 2, 2022)Local ownership has become a basic tenet of post-conflict peacebuilding strategies sponsored by the International Community. However, research on peacebuilding underlines a gap between policy discourse and ... -
Mainstreaming Anti-colonial Discourse on Palestine: Mohammed El-Kurd’s Discursive Interventions
(Tripodos, núm. 51, 2021, 2021)Palestinian activists have long maintained that the hegemonic discourse used to describe their predicament is unhelpful for understanding the nature of the so-called “conflict” in their country. They ...