DAU - Arxiu Digital de la URL: Envíos recientes
Mostrando ítems 3181-3200 de 5698
-
El marketing de contenidos en la estrategia de growth hacking en la nueva economía. Los casos de Wallapop, Westwing y Fotocasa
(adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, núm. 17, 2019, 2019)Las marcas nativas digitales buscan nuevas fórmulas que les permitan ver aumentar sus audiencias, planteando estrategias de growth hacking que combinan creatividad y análisis. El presente artículo tiene ... -
Mapping Global Youth and Religion. Big Data As Lens to Envision a Sustainable Development Future
(Tripodos, núm. 48, 2020, 2020)Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the ... -
Periodismo entre marcas, ‘marketing’ entre periodistas
(adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, núm. 17, 2019, 2019) -
Branded content: una nueva apuesta para el New York Times
(adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, núm. 17, 2019, 2019)En un entorno caracterizado por un flujo continuo de información gratuita en la red, tanto los medios de comunicación como las marcas luchan cada día para ganar la batalla en la economía de la atención ... -
Jorge Marín, el olvidado reportero londinense de Destino
(adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, núm. 17, 2019, 2019)Josep Manyé (1908-2000) fue un destacado periodista catalán que ejerció su profe-sión en Londres y que, para su producción en castellano, usó el alias Jorge Marín. Manyé es conocido por su labor como ... -
Una invitación a co-crear experiencias turísticas creativas en el mercado asiático
(Grötsch, Kurt; Monasterio, Manu; Vera, Cristina (eds.). II Libro blanco del turismo chino en España, Chinese Dreams: conocimientos, experiencias, perspectivas. Sevilla, pp. 73-76, 2016) -
Is the new new digital journalism a type of activism? An analysis of Jot Down, Gatopardo and The New Yorker
(Communication & Society, vol. 32, núm. 4, 2019, 2019)Digitization and the economic crisis have led journalism to a new paradigm (Albalad, 2018). Contents and customs have changed, supporting media has changed, new journalisticmodels are hybrids and the ... -
La televisión interactiva en la universidad: análisis de usos y aplicabilidad
(RISTI. Revista Ibérica de sistemas y tecnologías de la información, núm. E20, maig 2019, 2019)El estándar HbbTV se está consolidando en el entorno español y europeo. La universidad percibe la necesidad de estudiar el fenómeno, al efecto de plantearse la inclusión en los planes de estudio como ... -
Blockchain technology leading to an increased disintermediation in the tourism industry
(2021-02)Will blockchain improve the user experience and eliminate intermediaries in tourism? In this paper, the creators examine how a technology that is rapidly being adopted across multiple industry sectors ... -
Elementos de gestión que llevarán a una cadena hotelera a mejorar la calidad de su servicio
(2008)Propósito: el objetivo de esta investigación está en determinar, a partir de las opiniones de los directivos hoteleros, cuáles son los aspectos de gestión de una cadena hotelera que la llevarán a ... -
Negotiating love and gender stereotypes: Prevalence of “amor ludens” and television preferences rooted in hegemonic masculinity
(Masculinities and Social Change (MCS), vol. 8, núm. 1, 2019, 2019)This study was carried out in three Iberian-American countries, Colombia, Spain and Venezuela, to identify the stereotypes of love and gender professed among youth and compare them to those they prefer ... -
Gender equality: a tool for legitimacy in the fast fashion industry
(Harvard Deusto Business Research, vol. 8, núm. 2, núm. especial, 2019, 2019)Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing ... -
Creating a women only glamping
(2021-02)This business model consists of the creation of glamping as tourist accommodation. It was decided to create a business focused only on women within the hospitality industry because there is a gap in ... -
The influence of Socioeconomic Status on the acquisition of English as a Foreign Language
(2020)In a globalised world, English is regarded as a lingua franca, the door to the global market and the code that allows those who master it to access to unlimited resources of information, culture, science, ... -
Boosting creative writing in the English classroom through creative journals: A didactic proposal
(2020)Nowadays, schools do not seem to expose their student body to enough English writing practice, while EFL learners see it as a daunting and challenging experience. This study aims to examine the presence ... -
Motivating students through MI activities in an EFL classroom
(2020)This dissertation explores the idea of using Multiple Intelligences (MI) to boost students’ motivation in the EFL classroom. This research presents a Didactic Unit based on MI activities and it underlines ... -
The Impact of Audience Measurement Institutions on Local Media. Study of the Catalonian Case
(Trípodos, núm. 46, 2020, 2020)This paper describes the changes in au-dience data concerning newspapers and magazines that are part of the Cataloni-an Association of Local Press —ACPC—, resulting from the transformation of the ... -
Role of New Opinion Leaders on Social Media in Political and Religious Polarization (Jordanian case study)
(Lebanese Science Journal, vol. 21, núm. 2, 2020, 2020)Social media brings to the fore new opinion leaders. Due to their supposed role in public debate as well as persuasion and promotion of opinions and new behaviours among users of such networks, they ...