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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorMiotto, Giorgia
dc.contributor.authorVilajoana Alejandre, Sandra
dc.date.accessioned2021-03-17T16:32:43Z
dc.date.accessioned2023-07-12T10:36:48Z
dc.date.available2021-03-17T16:32:43Z
dc.date.available2023-07-12T10:36:48Z
dc.date.issued2019
dc.identifier.urihttp://hdl.handle.net/20.500.14342/654
dc.description.abstractGender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.eng
dc.format.extent14 p.cat
dc.language.isoengcat
dc.publisherEAE Business Schoolcat
dc.relation.ispartofHarvard Deusto Business Research, vol. 8, núm. 2, núm. especial, 2019cat
dc.rightsAttribution 4.0 International
dc.rights© L'autor/a
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherIgualtat entre els sexescat
dc.subject.otherDesenvolupament sosteniblecat
dc.subject.otherComunicaciócat
dc.subject.otherEmpreses-Responsabilitat socialcat
dc.subject.otherIndústria de la confecciócat
dc.titleGender equality: a tool for legitimacy in the fast fashion industrycat
dc.typeinfo:eu-repo/semantics/articlecat
dc.typeinfo:eu-repo/semantics/publishedVersioncat
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapcat
dc.subject.udc65
dc.identifier.doihttps://doi.org/10.3926/hdbr.244cat


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Attribution 4.0 International
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/
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