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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributorAira, Toni, 1977-
dc.contributor.authorVilajoana Alejandre, Sandra
dc.date.accessioned2021-06-09T20:01:36Z
dc.date.accessioned2023-07-12T10:36:05Z
dc.date.available2021-06-09T20:01:36Z
dc.date.available2023-07-12T10:36:05Z
dc.date.issued2019
dc.identifier.urihttp://hdl.handle.net/20.500.14342/632
dc.description.abstractThis research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective of public relations; and by another, the article analyses quantitatively and qualitatively, the presence and treatment of the figure of the spin doctor in the main academic journals included in the Journal Citation Reports in the fields of communication, public relations and political communication from de point of view of public relations discipline. The results of the research confirm the notable influence of public relations in the origin, definition and professional activity of spin doctors. By contrast, this study shows the low presence of the spin doctor concept in the academic literature, although the articles analysed confirm the importance of this figure from the point of view of public relations.
dc.format.extent11 p.cat
dc.language.isoengcat
dc.publisherUniversidad de Sevilla. Facultad de comunicacióncat
dc.relation.ispartofIROCAMM - International Review Of Communication And Marketing Mix, Vol. 2, núm. 1, 2019cat
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International
dc.rights© Universidad de Sevilla
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherEspanyacat
dc.subject.otherComunicació en la políticacat
dc.subject.otherEstrategs políticscat
dc.subject.otherPublicitat políticacat
dc.subject.otherRelacions públiquescat
dc.titleAre the spin doctors a figure of priority interest for public relations?cat
dc.typeinfo:eu-repo/semantics/articlecat
dc.typeinfo:eu-repo/semantics/publishedVersioncat
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapcat
dc.subject.udc32
dc.identifier.doihttp://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.05cat


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