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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorDomingo, Gemma
dc.contributor.authorMartorell, Cristina
dc.date.accessioned2022-10-26T06:45:24Z
dc.date.accessioned2023-07-12T10:35:00Z
dc.date.available2022-10-26T06:45:24Z
dc.date.available2023-07-12T10:35:00Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.14342/595
dc.description.abstractThe consumer, the object and target of today’s advertising, has become the center of all of company communication strategies. His or her participation, opinions and, thus, influence is being strongly felt. Companies have become aware of the role of the consumer and the importance of knowing in depth the personality, desires, concerns, habits, etc. of each one of the individuals that comprise their target audience. In spite of the crisis in which we are immersed, brands are prioritizing their relationship with the consumer ever more highly. In this article, we attempt to analyze briefly some of the most significant consumer trends, paying particular attention to some current practical cases connected to the advertising strategies, actions and formats that are shaping this new scenario in which the consumer is the protagonist.eng
dc.format.extent11 p.cat
dc.language.isospacat
dc.publisherUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquernacat
dc.relation.ispartofTrípodos, núm. 28, 2011cat
dc.rights© Facultat de Comunicació i Relacions Internacionals Blanquerna – URL. Tots els drets reservats
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherConsumidorscat
dc.subject.otherPublicitatcat
dc.titleUna mirada al consumidor de hoy (y de mañana) desde la publicidadcat
dc.typeinfo:eu-repo/semantics/articlecat
dc.typeinfo:eu-repo/semantics/publishedVersioncat
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapcat
dc.subject.udc65


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