Cap a un nou paradigma del sector publicitari

dc.contributor	Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.author	Botey López, Jordi
dc.contributor.author	Curto Gordo, Víctor
dc.contributor.author	Morales Amorós, David
dc.date.accessioned	2019-05-02T17:32:19Z
dc.date.accessioned	2023-07-12T10:34:28Z
dc.date.available	2019-05-02T17:32:19Z
dc.date.available	2023-07-12T10:34:28Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/20.500.14342/571
dc.description.abstract	In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, have led us to the loss of perceived value of the traditional advertising agency.	eng
dc.format.extent	14 p.	ca
dc.language.iso	cat	ca
dc.publisher	Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna	ca
dc.relation.ispartof	Tripodos, núm. 18, 2006	ca
dc.rights	© Facultat de Comunicació i Relacions Internacionals Blanquerna-URL. Tots els drets reservats.
dc.source	RECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.other	Publicitat	ca
dc.title	Cap a un nou paradigma del sector publicitari	ca
dc.type	info:eu-repo/semantics/article	ca
dc.type	info:eu-repo/semantics/publishedVersion	ca
dc.rights.accessLevel	info:eu-repo/semantics/openAccess
dc.embargo.terms	cap	ca