Show simple item record

dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorBotey López, Jordi
dc.contributor.authorCurto Gordo, Víctor
dc.contributor.authorMorales Amorós, David
dc.date.accessioned2019-05-02T17:32:19Z
dc.date.accessioned2023-07-12T10:34:28Z
dc.date.available2019-05-02T17:32:19Z
dc.date.available2023-07-12T10:34:28Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.14342/571
dc.description.abstractIn this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short term and the ever-changing scenarios to which, up to now, agencies have not known how to respond, have led us to the loss of perceived value of the traditional advertising agency.eng
dc.format.extent14 p.cat
dc.language.isocatcat
dc.publisherUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquernacat
dc.relation.ispartofTripodos, núm. 18, 2006cat
dc.rights© Facultat de Comunicació i Relacions Internacionals Blanquerna-URL. Tots els drets reservats.
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherPublicitatcat
dc.titleCap a un nou paradigma del sector publicitaricat
dc.typeinfo:eu-repo/semantics/articlecat
dc.typeinfo:eu-repo/semantics/publishedVersioncat
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapcat


Files in this item

 

This item appears in the following Collection(s)

Show simple item record

Share on TwitterShare on LinkedinShare on FacebookShare on TelegramShare on WhatsappPrint