| dc.contributor | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | |
| dc.contributor.author | Botey López, Jordi | |
| dc.contributor.author | Curto Gordo, Víctor | |
| dc.contributor.author | Morales Amorós, David | |
| dc.date.accessioned | 2019-05-02T17:32:19Z | |
| dc.date.accessioned | 2023-07-12T10:34:28Z | |
| dc.date.available | 2019-05-02T17:32:19Z | |
| dc.date.available | 2023-07-12T10:34:28Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.14342/571 | |
| dc.description.abstract | In this article, the authors attempt to explain some keys
to drawing a map of the positioning of the current advertising
industry. Several factors such as economic pressure,
the tyranny of the short term and the ever-changing
scenarios to which, up to now, agencies have not known
how to respond, have led us to the loss of perceived value
of the traditional advertising agency. | eng |
| dc.format.extent | 14 p. | cat |
| dc.language.iso | cat | cat |
| dc.publisher | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | cat |
| dc.relation.ispartof | Tripodos, núm. 18, 2006 | cat |
| dc.rights | © Facultat de Comunicació i Relacions Internacionals Blanquerna-URL. Tots els drets reservats. | |
| dc.source | RECERCAT (Dipòsit de la Recerca de Catalunya) | |
| dc.subject.other | Publicitat | cat |
| dc.title | Cap a un nou paradigma del sector publicitari | cat |
| dc.type | info:eu-repo/semantics/article | cat |
| dc.type | info:eu-repo/semantics/publishedVersion | cat |
| dc.rights.accessLevel | info:eu-repo/semantics/openAccess | |
| dc.embargo.terms | cap | cat |
