Identitat estética en la hipermodernitat. El cas de “Cambio radical”

Abstract

Media consumption imposes models and norms on the individual, who is abandoned to his destiny but constrained to follow it in the same physical identity: his own body. The aesthetic identity can turn into the normalization of the body under the appearance of the search for personal happiness and success as a result of social imperatives, expressed in products like Cambio radical (Extreme Makeover).