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Telebasura y publicidad
| dc.contributor | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | |
| dc.contributor.author | Curto Gordo, Víctor | |
| dc.contributor.author | Solanas García, Isabel | |
| dc.date.accessioned | 2022-10-26T06:58:40Z | |
| dc.date.accessioned | 2023-07-12T10:33:38Z | |
| dc.date.available | 2022-10-26T06:58:40Z | |
| dc.date.available | 2023-07-12T10:33:38Z | |
| dc.date.issued | 2007 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.14342/521 | |
| dc.description.abstract | What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the advertising-audience relationship? This article tries to establish points of convergence and divergence between this television format and the advertising formats that take place on and about trash TV. It also attempts to touch on the concept of trash advertising from its formal and conceptual aspects. | eng |
| dc.format.extent | 10 p. | ca |
| dc.language.iso | spa | ca |
| dc.publisher | Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna | ca |
| dc.relation.ispartof | Trípodos, núm. 21, 2007 | ca |
| dc.rights | © Facultat de Comunicació i Relacions Internacionals Blanquerna – URL. Tots els drets reservats | |
| dc.source | RECERCAT (Dipòsit de la Recerca de Catalunya) | |
| dc.subject.other | Publicitat | ca |
| dc.subject.other | Televisió | ca |
| dc.title | Telebasura y publicidad | ca |
| dc.type | info:eu-repo/semantics/article | ca |
| dc.type | info:eu-repo/semantics/publishedVersion | ca |
| dc.rights.accessLevel | info:eu-repo/semantics/openAccess | |
| dc.embargo.terms | cap | ca |
| dc.subject.udc | 65 |
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