Independent Newsletters and Content Curation: The Editors’ View

Abstract

This study presents a qualitative analysis of content curation in independent newsletters, that is, those not affiliated with mainstream media, with the aim of understanding their current and future roles in the media landscape. Fifteen semi-structured interviews were conducted with editors of independent newsletters, which were subsequently analysed using the Atlas.ti tool. This methodological approach allowed for the identification of convergences and divergences in their responses. The results reveal that editors draw inspiration from online content sources, organizational tools, and curation methods, directly influencing the structure and aesthetics of their newsletters. High convergence is noted in key strategic aspects, such as involvement in niche communities, integration of original content, exploration of diverse monetization models, inclusion of multimedia elements, and continuous commitment to improving their newsletters. The findings affirm the significant current and future roles of newsletters and content curation in the media landscape.