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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorRom Rodríguez, Josep A.
dc.contributor.authorMir Bernal, Pedro
dc.contributor.authorPolo López, Marc
dc.contributor.authorFondevila-Gascón, Joan-Francesc
dc.date.accessioned2020-05-06T08:26:52Z
dc.date.accessioned2023-07-12T10:33:11Z
dc.date.available2020-05-06T08:26:52Z
dc.date.available2023-07-12T10:33:11Z
dc.date.issued2020
dc.identifier.urihttp://hdl.handle.net/20.500.14342/496
dc.description.abstractBoth broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitativeresearchweanalyzetheuseofsocialnetworksFacebook,YouTube,TwitterandInstagram bySamsung,Apple,XiaomiandBQastheaxisofpromotionoftheirproducts,increaseofwebtraffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activityofmobilephonemanufacturersinsocialmediaispositive,and,regardingconsumerbehavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.eng
dc.format.extent23 p.
dc.language.isoeng
dc.publisherMDPI
dc.relation.ispartofSustainability, vol. 12, núm. 4, 2020
dc.rightsAttribution 4.0 International
dc.rights© L'autor/a
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.sourceRECERCAT (Dipòsit de la Recerca de Catalunya)
dc.subject.otherPublicitat
dc.subject.otherMàrqueting
dc.subject.otherMitjans de comunicació de massa
dc.subject.otherXarxes socials
dc.subject.otherConsumidor
dc.titleSocial Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscap
dc.subject.udc65
dc.identifier.doihttps://doi.org/10.3390/su12041506
dc.relation.projectIDinfo:eu-repo/grantAgreement/MINECO i FEDER/PN I+D/CSO2017-88895-R


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Attribution 4.0 International
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/
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