Measuring the small in the digital landscape
Autor/a
Sabaté Salazar, Joan
Micó, Josep-Lluís
Otros/as autores/as
Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
Fecha de publicación
2019Resumen
In Catalonia, the smaller media publishing in the Catalan language -usually calling
themselves proximity media instead of local media- is a significant and particularly
dynamic sector of the media industry’s environment. In a constant struggle to be visible
against the backdrop of the state-focused Spanish media measurement systems, different
approaches have been tested to portray a more accurate picture of the importance of these
media, to increase their advertising revenue, and also to assess the impact of Catalonian
media and culture.
This article analyses the effect produced in the audiences of the local media integrated in
the Association of Information and Communication Media (Associació de Mitjans
d’Informació i Comunicació) by the changes observed in the Communication and Culture
Barometer published by the Communication and Culture Audiences Foundation
(FUNDACC).
The objective of this article is to delineate the challenges that these media have to face to
be market-significant from an audience measurement standpoint, and how the media
measurement institutions are a key player in this process.
Tipo de documento
Artículo
Versión del documento
Versión aceptada
Lengua
English
Materias (CDU)
65 - Gestión y organización. Administración y dirección de empresas. Publicidad. Relaciones públicas. Medios de comunicación de masas
Palabras clave
Públic
Audience measurement
Audience measurement institutions
Local media
Páginas
34 p.
Publicado por
Intellect
Publicado en
Catalan Journal of Communication & Cultural Studies, vol. 11, núm. 1, 2019
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