Critical Success Factors for Start-up and Corporations Collaboration
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Autor/a
Sanz Álvarez, Alejandro
Terol Santamarta, Jaume
Otros/as autores/as
Universitat Ramon Llull. Facultat de Turisme i Direcció Hotelera Sant Ignasi
Fecha de publicación
2019-05Resumen
This dissertation aims to find which are the critical success factors that determine whether a collaboration between a start-up and a corporation will be successful. Taking into account how technology has become fundamental for success and many companies find themselves lacking enough innovation to meet those requirements, partnering with start-ups has become an effective strategy in order to remain competitive.
The main objective of this thesis is to understand how these collaborating strategies can be improved in order to encounter a win-win situation between corporations and start-ups, fostering mutual growth.
As per the research methods used, they are purely qualitative. More concretely, there have been 3 different interviews conducted to technology-oriented professionals and 3 other interviews from a secondary source which are more focused in the Hospitality industry.
To conclude, an overall analysis of the factors making successful collaborations between start-ups and corporations is fulfilled having used the aforementioned sources.
Tipo de documento
Proyecto / Trabajo fin de carrera o de grado
Páginas
66 p.
Nota
Tutor: Hubert Augusto Joo Kitano
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