Family tourism in Salou
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Author
Carreté Torrentsgenerós, Mariona
Pericas Clavé, Anna
Other authors
Universitat Ramon Llull. Facultat de Turisme i Direcció Hotelera Sant Ignasi
Publication date
2019-05Abstract
This study discusses the area of Family Tourism in Salou in order to improve the performance in the
hospitality industry. The thesis is based on municipality of Salou using a descriptive research with
surveys as a tool instrument.
Literature review is detailed on the second chapter, introducing the concept of Family Tourism and
Sun, Sand and Sea destinations. Further it explains customer behaviour and the importance of Family
Holiday Destinations, the quality seal. All this information has been explained accurately in order to be
able to answer the final research’s questions.
The methodology and findings of the research are the most significant parts whereby the researchers
will carry out each stage, from detailing the questions and objectives of the study to concluding the
research with the results. The research answers the main research questions: to understand the main
motivations of choosing Salou for family holiday destination, what is the degree of knowledge of the
quality seal of tourists from Salou and the channel for which they have known their existence, the
loyalty level as a family holiday destination and finally, the activities chosen by families during their
stay, making a discussion along with the findings. Finally, the researchers make recommendations for
future professionals of the hospitality industry and to the destination.
Document Type
Project / Final year job or degree
Pages
60 p.
Note
Tutor: Emili Valdero
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