How is seasonality affecting rural accommodation in La Selva and how are they managing it?

Abstract

The following research paper aims to identify how seasonality impacts rural accommodation in la Selva and to analyse how it is managed. The intention of the study is to develop a case study in la Selva to identify how rural accommodation is impacted by seasonality and how do they deal with this phenomenon. For the development of this case study was chosen a qualitative method approach as interviews from rural establishments owners were taken in order to get to know how theories and methods are applied and carried out in practice and to analyse how do they face the seasonal phenomenon and which measures do they implement. The results showed that rural establishments in la Selva are impacted negatively by seasonality. Another interesting finding is that the main method they use to manage seasonality is the differential pricing strategy; nevertheless, it is not providing significant improvements to their business performance. On the other hand, interviewees mentioned that their lack of specific knowledge in hospitality management makes them difficult to take further actions. Consequently, the study shows that rural accommodation should consider promoting the elderly and the young market as a way to deseasonalise the rural tourism demand. Furthermore, it is also recommended to organize some workshops for the rural establishments owners to train them in how to deal with seasonality and to show them the different approaches and strategies available to overcome this phenomenon.