Business plan of repositioning Ñaupa House Hostel
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Author
Ortega Fuentes, Ivonne Candy
Other authors
Universitat Ramon Llull. Facultat de Turisme i Direcció Hotelera Sant Ignasi
Publication date
2018-11Abstract
This document provides research and analysis in the hostel sector in Latin America and using Barcelona as benchmarking to identifying new products and markets opportunities within this sector. Also provided an analysis of the current situation of Ñaupa House S.R.L. and from this point make a strategy and business plan to create a new concept to achieve more competitiveness in the sector and increase the income.
Document Type
Master's final project
Pages
147 p.
Note
Tutora: Tugba Kalafatoglu
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Rights
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