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dc.contributorUniversitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna
dc.contributor.authorPayne, Gregory
dc.contributor.authorBlanco-González, Alicia
dc.contributor.authorMiotto, Giorgia
dc.contributor.authorDel Castillo Feito, Cristina
dc.date.accessioned2024-06-17T19:24:07Z
dc.date.available2024-06-17T19:24:07Z
dc.date.issued2021
dc.identifier.urihttp://hdl.handle.net/20.500.14342/4122
dc.description.abstractThe article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the mediation effect of the country of residence. Data collection was based on a survey launched during the COVID-19 lockdown in Madrid and New York. To analyze the established hypotheses and to test the multigroup analysis, we applied a structural modelling with SmartPLS. The research contributes to the field of brand management, and specifically of ethical branding, since it will analyze how stakeholders’ expectations fulfillment is key to build a consistent and valued brand meaning in crisis’ situations, demonstrating that ethical behaviors are key for gaining corporate legitimacy and, therefore, for improving business performances.ca
dc.format.extent25 p.ca
dc.language.isoengca
dc.publisherSageca
dc.relation.ispartofAmerican Behavioral Scientist, May 2021 (online first)ca
dc.rights© 2021 SAGE Publicationsca
dc.rightsAttribution 4.0 Internationalca
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subject.otherEthicsca
dc.subject.otherBrand ethicality perceptionca
dc.subject.otherPurchase intentionsca
dc.subject.otherLegitimacyca
dc.subject.otherStrategic managementca
dc.subject.otherCovid-19ca
dc.titleConsumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisisca
dc.typeinfo:eu-repo/semantics/articleca
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapca
dc.subject.udc65ca
dc.identifier.doihttps://doi.org/10.1177/00027642211016515ca
dc.description.versioninfo:eu-repo/semantics/publishedVersionca


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