Browsing Articles publicats en revistes by Subject "339"
Now showing items 1-5 of 5
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Are Investors Concerned by Annual Corporate Governance Reports? Some Evidence from the Spanish Stock Market
(European management review, 2017-03-01)While prior research has generally shown a positive price reaction to voluntary declarations of compliance with codes of corporate governance, this is the first paper to examine how investors react to ... -
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
(Journal of the Academy of Marketing Science. Vol.48, n.2 (2020), p.222-245, 2020-03)Despite growing applications of social and healthcare marketing to enhance public well-being through anti-stigma campaigns, little research investigates how public stigma surrounding health conditions ... -
Cost behavior in e-commerce firms
(Electronic Commerce Research 2022, 23, 2101-2134, 2022)We conduct empirical research on the flexibility of operating costs of e-commerce firms. With an international sample of firms from different European countries, we find that e-commerce firms have a ... -
Cómo generar clientes satisfechos en empresas de servicios en un entorno multicanal. El caso de la gestión de marketing de un programa universitario
(Boletín de Estudios Económicos, 2015-08)Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. En este artículo revisaremos los conceptos clave del marketing de servicios. Así, describiremos las ... -
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
(European Journal of Innovation Management 2022, 25(6), 1036-1056, 2022)Purpose: This paper aims to shed light on features of successful innovation and on the role played by downstream open innovation (OI) dynamics in the Fast Moving Consumer Goods (FMCG) industry. It also ...