• A reference-dependent approach to WTP for priority 

      Hernández-Maskivker, Gilda; Nicolau, Juan R.; Ryan, Gerard; Valverde, Mireia (Tourism Management, 2019, Vol. 71 (April), p. 165-172, 2018-10)
      This article introduces the notions of reference dependence and loss aversion to the analysis of waiting times in tourism to examine their effects on people's willingness to pay (WTP). The empirical ...