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Clothing brand purchase intention through SNS
Pujadas Hostench, Jordi; Palau i Saumell, Ramon; Forgas Coll, Santiago; Sánchez García, Javier (Online Information Review, 2019, vol. 43, num. 5, p. 867-892, 2019-09)Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications ...