Browsing Contribucions a congressos by Subject "65"

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    • Journalism, addressable TV and measurability of audiences: a legislative proposal 

      Fondevila-Gascón, Joan-Francesc; Polo López, Marc; Miotto, Giorgia; Lavín de la Cavada, José María (Congreso Internacional de Ciberperiodismo (11º. 2019. Bilbao). Nuevos actores y estrategias en el espacio mediático compartido, 2020)
      The television medium, which resists the push of the Internet as an advertising medium and maintains the leadership in audience numbers, is no stranger to the debate on how to measure, in a technically ...