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Influència i compromís en Gaziel
(Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna, 2007)
The journalist Agustí Calvet, Gaziel, became the principal source of intellectual orientation of the Catalan bourgeoisie in the 1930s. In the light of the role of this elite group during the Spanish ...
Are Brands Actually the Output of a Dialectical Process Between the Consumer and Companies?
(Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna, 2018)
Developments in communication technologies are challenging classic marketing and communication paradigms, leading to the view that brands are no longer built top-down by marketing managers, but developed ...