Browsing Articles publicats en revistes by Subject "Memòria"

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    • Exploring the Effects of Personal Information in Television News 

      Barreda-Ángeles, Miguel; Virgós, Julia; Fedele, Maddalena; Pereda-Baños, Alexandre (Journal of Media Psychology, vol. 31, núm. 1, 2020, 2020)
      We report the results of an experiment in which participants (N = 41) watched a number of television news clips containing either personal or professional stories about celebrities, while measures of ...

    • Neurociencias y estrategia publicitaria: redefiniendo el rol del inconsciente 

      Serrano Abad, Núria; De Balanzó Bono, Cristina (Trípodos, núm. 28, 2011, 2011)
      This paper reviews and questions the usually negative perception of the relationship between the unconsciousand advertising. The objective is to acknowledge the relevance of the unconscious in the ...