Browsing Articles publicats en revistes by Subject "Legitimacy"

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    • Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis 

      Payne, Gregory; Blanco-González, Alicia; Miotto, Giorgia; Del Castillo Feito, Cristina (American Behavioral Scientist, May 2021 (online first), 2021)
      The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the ...