Now showing items 1-2 of 2

    • Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising 

      Polo López, Marc; Fondevila-Gascón, Joan-Francesc; Vidal Portés, Eduard; Muñoz Sánchez, Omar; Vilajoana Alejandre, Sandra (American Behavioral Scientist, vol. 68, núm. 1, 2023, 2023)
      The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks ...
    • De la política a la política “polonitzada” 

      Sintes-Olivella, Marçal (Trípodos, núm. 27, 2010, 2010)
      This article analyzes the nature of the political comedy program Polònia (Poland), on TV3, and reflects on how it effects the way the audience perceives political activity and the principal Catalan ...