Visualitzant Articles publicats en revistes per matèria "Mesurament"
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Vertical study of online reputation tools to measure public relations and communication activity
(Miguel Hernández Communication Journal, vol. 14, núm. 2, 2023, 2023)Introduction: Since the 1960s the inte-rest in measuring the function of public relations and corporate communication has noticeably increased, thus the emer-gence of proposals for ...