Browsing Articles publicats en revistes by Author "Pérez Navarro, Pilar,"
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Incidencia de los estilos de vida en la publicidad y el marketing
Pérez Navarro, Pilar,; Solanas García, Isabel (Trípodos, núm. 18, 2006, 2006)In recent decades, the concept of life-style has been an object of interest for advertising and marketing because of its intimate relationship with the buying behavior and consumption of individuals. ...