Browsing Articles publicats en revistes by Author "Sueldo, Mariana"
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Vertical study of online reputation tools to measure public relations and communication activity
Sueldo, Mariana; Compte Pujol, Marc; Cuenca Fontbona, Joan (Miguel Hernández Communication Journal, vol. 14, núm. 2, 2023, 2023)Introduction: Since the 1960s the inte-rest in measuring the function of public relations and corporate communication has noticeably increased, thus the emer-gence of proposals for ...