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Cinematic blueprint on Social Media: A comparative analysis
Fondevila-Gascón, Joan-Francesc; Mir Bernal, Pedro; Barrientos-Báez, Almudena; Perelló-Sobrepere, Marc (Fotocinema. Revista Científica de Cine y Fotografía, núm. 22, 2021, 2021)This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance ...