Visualitzant Articles publicats en revistes per autor/a "Morales Amorós, David"
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Cap a un nou paradigma del sector publicitari
Botey López, Jordi; Curto Gordo, Víctor; Morales Amorós, David (Tripodos, núm. 18, 2006, 2018)In this article, the authors attempt to explain some keys to drawing a map of the positioning of the current advertising industry. Several factors such as economic pressure, the tyranny of the short ...