Visualitzant Articles publicats en revistes per autor/a "Domingo, Gemma"
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Una mirada al consumidor de hoy (y de mañana) desde la publicidad
Domingo, Gemma; Martorell, Cristina (Trípodos, núm. 28, 2011, 2011)The consumer, the object and target of today’s advertising, has become the center of all of company communication strategies. His or her participation, opinions and, thus, influence is being strongly ...