Listando Articles publicats en revistes por autor/a "Solanas García, Isabel"

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    • Incidencia de los estilos de vida en la publicidad y el marketing 

      Pérez Navarro, Pilar,; Solanas García, Isabel (Trípodos, núm. 18, 2006, 2006)
      In recent decades, the concept of life-style has been an object of interest for advertising and marketing because of its intimate relationship with the buying behavior and consumption of individuals. ...

    • Telebasura y publicidad 

      Curto Gordo, Víctor; Solanas García, Isabel (Trípodos, núm. 21, 2007, 2007)
      What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the ...