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    • Retòrica i publicitat. Apunts sobre criteris comuns 

      Altarriba Sensada, Miquel (Trípodos, núm. 18, 2006, 2006)
      Aristotelian pragmatics recommends that, in the exordia, one should expose the facts, while in the epilogue, one should summarize the arguments. Here we can recognize tools that are clearly those of ...