Browsing Articles publicats en revistes by Author "Muñoz Sánchez, Omar"
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Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising
Polo López, Marc; Fondevila-Gascón, Joan-Francesc; Vidal Portés, Eduard; Muñoz Sánchez, Omar; Vilajoana Alejandre, Sandra (American Behavioral Scientist, vol. 68, núm. 1, 2023, 2023)The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks ... -
El director de arte publicitario y las competencias del contexto visual con variables artísticas
Vélez-Ochoa, Claudia Inés; Rom Rodríguez, Josep A.; Muñoz Sánchez, Omar (Grafica, vol. 9, núm. 17, 2021, 2021)El trabajo del director de arte dentro de una agencia publicitaria es la visualización estratégica, buscando soluciones a los retos gráficos en una comunicación cada vez más atractiva. Por lo anterior, ... -
Interactive Advertising on HbbTV: An Experimental Analysis of Emotions
Fondevila-Gascón, Joan-Francesc; Vidal Portés, Eduard; Muñoz Sánchez, Omar; Polo López, Marc (Sustainability, vol. 13, núm. 14, 2021, 2021): Interactivity in television (and sustainability, thanks to virtualization) is a growing phenomenon, driven especially by the implementation of the HbbTV (hybrid broadcast broadband television) standard. ...