Visualitzant Facultat de Comunicació i Relacions Internacionals Blanquerna per matèria "Green advertising"
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Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions
(Energy Research & Social Science, 73, 101835, 2021, 2021)Driven by a growing concern by governments and citizens for the sustainability of our planet, companies have begun to include concepts associated with the protection of the environment in their marketing ...