Browsing Facultat de Comunicació i Relacions Internacionals Blanquerna by Subject "Brand ethicality perception"
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Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis
(American Behavioral Scientist, May 2021 (online first), 2021)The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the ...