Browsing Facultat de Comunicació i Relacions Internacionals Blanquerna by Subject "Màrqueting directe"
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Missatges i formats publicitaris davant les noves pantalles
(Trípodos, núm. 23, 2008, 2008)Advertising is immersed in an era of supersaturation of messages which call into question the effectiveness of the investment of the advertisers. This status quo coincides with the contributions of the ...