Listando por materia "Mitjans de comunicació social"
Mostrando ítems 1-20 de 24
-
Análisis semántico en medios sociales para la comunicación digital turística
(Comunicació. Revista de recerca i anàlisi, vol. 36, núm. 1, 2019, 2019)El marketing holístico es un tipo de marketing muy poco conocido que, poco a poco, se va introduciendo en las empresas. Gracias a las nuevas tecnologías, la publicidad se vuelve más efectiva y posibilita ... -
Changes in the Communication strategy of Barcelona’s digital economy in response to the COVID-19 crisis
(Trípodos, vol. 1, núm. 47, 2020, 2020)This article presents the results of a study carried out using data provided by professionals responsible for plan-ning and executing communication strategies for 30 leading companies ... -
Climate Change and Social networks: The use of Instagram and TikTok among secondary-school students in relation to sustainability
(Comunicação, Mídia e Consumo, vol. 21, núm. 61, 2024, 2024)Climate change has been identified as the greatest challenge facing humanity. In this research we sought to find out the extent to which teenagers use social media to stay informed about the climate ... -
COVID-19 Pandemic in the Italian Digital Media: Media Behavior and Citizen Information Consumption During the Health Crisis
(Media & Jornalismo, vol. 21, núm. 38, 2021, 2021)This article studies media behavior and information consumption during the COVID-19 health crisis using quantitative content analysis of the news published by Italian digital media between January 1 and ... -
Digital public sphere and geography: the influence of physical location on Twitter’s political conversation
(Media and Communication, vol. 8, núm. 4, 2020, 2020)Social media has instituted new parameters for the political conversation in the digital public sphere. Previous research had identified several of these new phenomena: political polarisation, hate ... -
El Growth hacking en la estrategia de captación de audiencias en la nueva economía
(Hipertext.net. Revista académica sobre documentación digital y comunicación interactiva, núm. 18, 2019, 2019)El crecimiento es la única forma de hacer frente a la vertiginosa velocidad del nuevo contexto interconectado. Ante esta necesidad, en la nueva economía surge un nuevo planteamiento en la forma de abordar ... -
Emoticons, memes and cyberbullying: gender equality in Colombia
(Social Semiotics, vol. 30, núm. 3, p. 328-343, 2020)In this paper I want to analyze bullying and cyber bullying for the Colombian case. I want to show the role social media play in the dissemination of hurtful words and symbols, especially emoticons ... -
Growth Communication Strategies in the Digital Age
(American Behavioral Scientist, 2 novembre 2022, 2022)This article analyzes growth strategies in the context of digital transformation in all political, social, and economic scopes that were accelerated by the pandemic. The article also focuses on the ... -
“I Want To Be a YouTuber”. Online References and Aspirational Values for Tweens
(Trípodos, núm. 43, 2018, 2018)The article presents the preliminary results of a study on how tweens (11-12 year-olds) use YouTube and youtubers, especially in relation to the construction of online referents and aspirational values, ... -
Influencer Marketing in the Growth Hacking strategy of digital brands
(Observatorio (OBS*), vol. 13, núm 2, 2019, 2019)This article analyses the presence of influencer marketing in business communications strategies in the new economy, based on the results of an exploratory investigation carried out in accordance with ... -
Influencia de las historias de Instagram en la atención y emoción según el género
(Comunicar. Revista científica de comunicación y educación, vol. 28, núm. 63, 2020, 2020)El impacto de los medios y las redes sociales sobre los usuarios es creciente. El hecho de que la actividad comercial esté inundando la mayor parte de redes sociales motiva a indagar sobre los factores ... -
Las redes sociales como herramienta para la divulgación de fondos documentales de bibliotecas. Estudio de caso de la cuenta en Twitter de la JFK Library
(Investigación Bibliotecológica: Archivonomía, Bibliotecología e Información, vol. 31, núm. 72, 2017, 2017)Se expone el uso que la JFK Library hace de las redes sociales para dar a conocer su actividad, se presenta la cuenta de Twitter @JFKsaid, creada en 2010 para conmemorar los 50 años de la llegada de J. ... -
Mainstreaming Anti-colonial Discourse on Palestine: Mohammed El-Kurd’s Discursive Interventions
(Tripodos, núm. 51, 2021, 2021)Palestinian activists have long maintained that the hegemonic discourse used to describe their predicament is unhelpful for understanding the nature of the so-called “conflict” in their country. They ... -
Mapping Global Youth and Religion. Big Data As Lens to Envision a Sustainable Development Future
(Tripodos, núm. 48, 2020, 2020)Having fun and buying goods. For the young people of the world between 18 and 25, these are their main concerns on social media, as demonstrated by this study, which aims to identify the ... -
Meaningful "likes": how to digitally communicate the ethics behind a yoghurt
(Ramon Llull Journal of Applied Ethics, núm. 10, 2019, 2019)For almost forty years the La Fageda cooperative has been working to improve the lives of people with intellectual disabilities and severe mental illnesses in the district of La Garrotxa (Catalonia), ... -
Media and Twitter agendas for social mobilizations: the case of the protests in defense of the public healthcare system in Spain
(International Journal of Communication, vol. 14, 2020, 2020)This article analyzes the citizen movement in defense of the public health system and against the proposal of merging two hospitals in the city of Granada. The merger was scarcely covered by the ... -
Perfiles profesionales en el periodismo político local en tiempos de redes sociales
(Observatorio (OBS*), vol. 14, núm. 1, 2020, 2020)Este artículo explora los nuevos profesionales que las empresas periodísticas locales están incorporando en un ecosistema en el que las plataformas digitales, principalmente Google y Facebook, cada vez ... -
Políticos y periodistas: un bucle endogámico en los medios sociales: dominios compartidos en Twitter por diputados y periodistas españoles
(Transinformaçao, vol. 33, 2021, 2021)Se presenta el resultado de una investigación sobre cómo se usan las redes sociales en comunicación política; en concreto, acerca de cómo utilizan Twitter los políticos y los periodistas en España. ... -
Post-truth as a mutation of epistemology in journalism
(Media and communication, vol. 9, núm. 1, 2021, 2021)In recent years, many authors have observed that something is happening to the truth, pointing out that, particularly in politics and social communication, there are signs that the idea of truth is ... -
Role of New Opinion Leaders on Social Media in Political and Religious Polarization (Jordanian case study)
(Lebanese Science Journal, vol. 21, núm. 2, 2020, 2020)Social media brings to the fore new opinion leaders. Due to their supposed role in public debate as well as persuasion and promotion of opinions and new behaviours among users of such networks, they ...